Author: Clay Hillary
There is a strategy that allows you to sell your services easily and securely. Notified to do to grow your business online
We live in times where the customer is constantly bombarded by advertisements. So much so that your message should now be seen at least 18 times so that it may be effective. Not easy for your pocket!
However, there is a strategy or method that allows you to lower the cost of advertising. I am referring to position yourself as an expert in front of your potential customers.
What does position itself as an expert?
In simple terms, position yourself as an expert is to become the person who will choose the client when you’re ready to buy. But before you are ready to have to attract their attention.
But how you do it for the customer to choose your services and not those of the competition? Educate, educate, educate! Some examples:
Positioning before the need
Take the example of two accountants. The first is advertised in the yellow pages. We know that the yellow pages are effective when the need is present because nobody’s going to find a local accountant in the yellow pages if you do not want this service.
This counter is working passively. It was announced but looks passive customer. And when the client has the need, this counter will have to fight with other counters.
On the other hand we have to counter that educates and is positioned as an expert. He is constantly positioning through articles, newsletters, workshops and teleconferences. Publishes articles and news reports, and is forging an identity as an expert. It will help potential customers to purchase or recommend to others.
If a potential customer searches the Internet the steps to start a business and education is an article that explains the steps, who wrote the article is positioning.
Say you were an accountant and says, apart from the steps, the importance of an accountant to manage their finances and also publishes an electronic newsletter.
Do not you think that once the need appears the client is already pre-sold on the image of the expert? Who benefits? Does the accountant who has the Yellow Pages ad or the one before educating the need to appear?
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Posted in Business Tips, Internet Business | 
Tags: Internet Business, online business, sell services, sell services online, services online
Thanks pal. Good blog you have here. Have some more websites to link to with more information?
excellent article – looking forward to Part 2.
Thanks for your insight, you seem to know this niche well.
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