Voice for Business

Every business spends money on advertising, but forgets current client who is actively investing. This is a serious mistake, as your gold mine found in those people who gave you your money. But I’m here to help you with this excellent strategy:

The value of a customer
Take pen and paper and write me the average investment per customer.

Example: I invest $ 20 monthly ($ 240 annually) in dyes, gloves and peroxide to dye my hair (I’m very active so sitting in a room).

Annually, the supply of beauty gets me more than $ 240 annually, and sometimes ended up buying limes for my nails, lipstick or anything else you need when I’m at home but at least $ 20 per month get the owner on my part.

What does the owner? Continues to invest in the yellow pages. Always looking for the next guest, but you forget about me. I do not loyalty enough for me to be an evangelist for your business. Big mistake!

Will you be losing money?

Sure. Not all share the coupon with another friend and you will not all be buying you monthly. But if you analyze it, when you invest in an advertisement to attract new customers you have to compete with other merchants.

With this strategy does not compete. You’re using your current customers to do the marketing. In addition, it cost you $ 20 using this strategy and have yet another new client who may invest $ 240 annually.

Of course, do not have to be $ 20, can be $ 5.00, which you consider appropriate for your business and your finances.

What undoubtedly will be building a portfolio of satisfied customers who will recommend to others without having to invest so much money on advertising.

For this strategy to work you have customer loyalty from the start. This is done by following step by step what I shared.

Summarizing
To grow your business you have to increase the number of new customers. You can invest in advertising and compete with other employers or you can invest your money in your current customers. I opted for current customers.

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